The report outlines how false precision in attribution is leading brands to misallocate spend as privacy and AI reshape ...

Bank of America on Wednesday released a report analyzing performance metrics for social media platforms following the release ...

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

WebFX reports Microsoft's Copilot search ads are 25% more effective than traditional search ads, enhancing user experience and engagement.

Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.

As new platforms and technologies emerge, so do innovative ad formats like playable, skippable and short-form video ads. Advertisers and ad agencies who manage ad campaigns on their clients’ behalfs ...

Marketing and advertising have traditionally been split along a line. On one side are big brand campaigns that throw generous budgets at awareness-raising with flashy TV commercials and whole-page ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...