Three years after launch, Netflix's advertising business started making a little noise in 2025. But with Warner Bros. and HBO ...

Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...

AI.com’s ad generated 9.1X the engagement compared to the median ad. Universal Picture’s “Minions” ad was a close second, with 9.09X the engagement compared to the median ad. (Source: EDO, based on ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

A year after it stopped advertising on social media platforms, Starbucks Corp. was the leader among 25 QSR brands in social media ad spending and ad engagement in an analysis of some 4,800 paid social ...

Google has misled advertisers by failing to meet promised standards when placing video ads on third-party websites, Adalytics has revealed. The research comes in light of similar findings that the ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...