Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).