Tech giant IBM announced Wednesday that it is deploying Adobe Firefly generative artificial intelligence (AI) tool across its design and marketing teams to boost productivity. Billy Seabrook, global ...

Adobe Inc. introduced a raft of new artificial intelligence features for creative professionals at its Adobe Max product today. Some of the capabilities are rolling out to the company’s video editing ...

Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Firefly Video Model, now in limited public ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Adobe ADBE is benefiting from strong positioning in the generative AI space, driven by its family of creative, generative AI models, Firefly. The company’s expanding generative AI-backed solutions ...

Adobe's new Firefly Video Model and helps creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional quality images ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe is using AI to make the creative process of designing ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Adobe today announced Firefly Services, a set of more than 20 new generative and creative APIs, tools and services. Firefly Services makes some of the company’s AI-powered features from its Creative ...

Adobe ADBE is benefiting from strengthening generative AI capabilities. The solid momentum of its family of creative, generative AI models, Firefly, is a major positive. In order to deliver enhanced ...