Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed.

If you get a low grade on a quiz, it's often easier to think that the teacher didn't explain things well and not that you didn't study as hard as you should have. And when a classmate aces that same ...

This post is in response to The Ghost of Situationism and Why Personality Is Not a Myth By Scott A. McGreal MSc. This article is part 1 of 2. Every year, the Edge asks many different scientists to ...