A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Bluetooth reminds me of my first days with mobile, being in college and sending friends silly pictures and videos. But now it seems oldschool considering I have a constant internet connection and ...