For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

Last night’s Super Bowl featured a familiar mix of celebrity cameos, inside jokes and, of course, Clydesdales. Less familiar, perhaps? A choir of singing toilets.

The Seahawks and Patriots are not the only ones competing in Super Bowl LX. Advertisers are also going head-to-head.

Every Super Bowl delivers spectacle, but a handful of commercials always break through the noise—some by being brilliantly crafted, others by being gloriously ...