If you feel like your kids are speaking a different language these days, you are not alone. QUIZ: How well do you know the words of the year? Sign up for our Newsletters Social media “brain rot” memes ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

While there might be a limit to what can and can’t be a meme, it seems that, collectively, we have yet to find it. The truth is that years and years of engaging with internet humor has allowed people ...

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok. By Alisha Haridasani Gupta The first thing you need to know about ...