Channel 4

Channel 4 Sales secures Simba as inaugural sponsor of weekends on Channel 4

Channel 4 Sales today announces Simba Sleep as the inaugural sponsor of weekend programming on Channel 4. In a first of its ...
Advanced Television

Simba Sleep sponsors weekend programming on Channel 4

Channel 4 Sales has announced Simba Sleep as the inaugural sponsor of weekend programming on Channel 4. Simba, the sleep ...
Deadline.com

Channel 4 Launches Comedy YouTube Channel As Digital Boss Reveals Strategy Insight: “The Show Starts At Minus 10 Seconds”

EXCLUSIVE: Having kickstarted the careers of David Mitchell, Chris Morris and Jamie Demetriou, Channel 4 is taking its rich comedy heritage to YouTube with the launch of a new channel. The Gogglebox ...
Advanced Television

Lactalis sponsors Channel 4 and UKTV food programming

Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and ...