A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...