Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the ...

You might say it’s just a pigment of your imagination ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

Black oak, crabapple, crimson maple—a color scientist finds inspiration in the woods in the new book Munsell Trees: A Season of Leaves and Colors, published by RIT Press. During 2021, author Mark ...

ORLANDO, Fl. – As the days get shorter and the sun lowers in the sky, the intensity of sunlight decreases, signaling to trees that it’s time to prepare for winter. This triggers the leaves to stop ...