“NAVIK Concept Test totally automates the market research process to make it simple and fast — yet it's highly sophisticated and customizable to unique business needs,” said Dr. Anil Kaul, CEO of ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

How to use proof-of-concept testing to identify potential automation risks early and understand mitigation plans for each. Early adopters focus on the rewards of integrating advanced technologies into ...

In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...

New Delhi: Yabble, a YouGov company, has launched an AI image-based concept testing feature as part of its Virtual Audiences tool, allowing brands to gather rapid ...