Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...

The best software for lead tracking and management is the Hubspot CRM due to its detailed lead capture, conversion tools and analytics abilities. Hubspot offers great flexibility as well, since the ...

Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...