How well do your sales and public relations teams work together? The answer to that question might be a determinant of your company’s sales success. PR is often thought of as more closely connected to ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Moderator Shibani Joshi (from left) discussed how AI is helping brands to better engage with their customers with Amy Hannah, Rob Giglio, and Jenn Garbach at the Fast Company Grill during SXSW. BY ...

Empowering every team member—from frontline staff to partners—to think, act and connect with purpose is the foundation of truly memorable customer experiences. Empowerment drives CX. The top customer ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

AWS announced that with the latest release of Amazon Connect outbound campaigns, organizations can use Amazon Connect Customer Profile attributes to create outbound campaigns with defined market ...