What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

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Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

With its cult-like fan base, Trader Joe’s has no need for a loyalty program. That’s because the grocer leads in customer loyalty without a loyalty program, relying on products and services instead.

Aside from culling inventories and inflated pricing, one of the biggest post-pandemic trends in retailing is pumping up loyalty programs. On Wednesday, JCPenney launched a new rewards and credit ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Businesses launching loyalty schemes in the KSA face a complex web of regulatory requirements spanning data protection, consumer protection, ...