Add Yahoo as a preferred source to see more of our stories on Google. @joolieannie via TikTok Every year, Dictionary.com’s Word of the Year reflects the cultural moments and trends that shaped us, ...

On TikTok, many people are being “very mindful” of their actions. They’re acting “very cutesy.” In fact, you could say they’re “very demure.” Those three phrases — but “demure” specifically — have ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: TikTok/joolieannie “You see how I do my makeup for work? Very demure. Very mindful.” Lebron’s answer throughout the drama ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." "Demure" ...

Jools Lebron opens up to PEOPLE exclusively about her 'very demure, very mindful' video going viral on TikTok Jools Lebron/Instagram TikToker Jools Lebron has become an internet sensation for being ...

Brat summer this, demure fall that. TikTok’s hive mind microtrends are a reflection of the times, and it’s unlikely you’ve been able to escape the flood of “Brat Summer” and “Demure” taglines ...

Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze. The word of the year is "demure," which has been around ...

Very classy, very cute, very demure! Beauty influencer Jools Lebron, who singlehandedly made the word “demure” jump in popularity across social media platforms over the past week or so, posted a ...