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At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

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Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

The Ethnography Lab at Concordia University was established to promote and explore innovative ethnographic research. Ethnography is the traditional methodology of anthropologists, based in situated ...

Performance ethnography is an interdisciplinary approach that combines traditional ethnographic fieldwork with elements of theatre, movement and embodied practice to explore how communities articulate ...

Digital ethnography has emerged as a vital approach for understanding how individuals and groups form identities, negotiate meanings and enact practices within networked environments. By combining ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...

‘You just want a holiday, don’t you?’ – This is the not uncommon response from the uninitiated when one is embarking on a faraway ethnography project. It was in any event what a university employee ...

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography – when to use it and how to get the most out of it. Digital ethnography is an agile online qualitative ...