A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

Learn how to tailor your products and marketing to meet the needs of your niche audience and drive sustainable growth. Niche marketing is a tactical approach that targets a specific and well-defined ...