Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

The bottom-up fabrication of nano- and microscale structures from primary building blocks (molecules, colloidal particles) has made remarkable progress over the past two decades, but most research has ...

AI image generation is here in a big way. A newly released open source image synthesis model called Stable Diffusion allows anyone with a PC and a decent GPU to conjure up almost any visual reality ...