One of the reasons watching soccer on TV can be so satisfying is that once the ball is kicked off, the match doesn't go to commercial until halftime. That is, until the 2026 FIFA World Cup's hydration ...

For the first week of games at the 2026 World Cup, Fox Sports had implemented full-screen advertisements during mandatory hydration breaks. But for Game 28 between Mexico and South Korea, the network ...

The U.S. men's national team might need a miracle to win the World Cup on home soil this summer. In its new ad campaign for the tournament, Fox Sports imagines a world where it actually happens. With ...

There's an obvious reason Fox is enjoying this.

Fox Sports has held the broadcasting rights to the FIFA World Cup in the United States since the 2018 tournament in Russia, and have received mixed reviews for their coverage. Coming into the 2026 ...

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

Viewers criticized the network for showing commercials during hydration breaks in the opening game between Mexico and South Africa. Many became even more frustrated when Fox returned from one ...