Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Gap launches Encore loyalty program across Old Navy, Gap, Banana Republic & Athleta—new tiers, flexible rewards and exclusive ...

To deepen engagement in its brands and further ties to pop culture, the retailer is offering "meaningful moments" intertwining consumers in fashion and entertainment.

With membership levels, the new program will make it easier for both Cardmembers and Rewards members to earn points, enable them to redeem their rewards faster and create opportunities to give back by ...