Big Hit Entertainment is known for being the label of K-pop groups BTS and TOMORROW X TOGETHER. On March 18, the company announced its plan to rebrand as HYBE going forward. The rebrand and name ...

HYBE is hoping to replicate the success of two record-breaking shows last year. Big Hit, the agency of K-pop supergroup BTS, is rebranding as HYBE, a new ‘entertainment lifestyle platform’ But what ...

Big Hit’s name isn’t often uttered in the same breath as Universal, Sony, and Warner — not yet. “We still have a long way to go,” says Lenzo Yoon, the company’s new global CEO. But he hints that the K ...