Decentralized search engines are coming up as an alternative approach. Instead of depending on a single organization to index, rank, and deliver results, they ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Shares Insights On How Search Really Works In 2026 and why brands must optimise for rankings, AI systems, and direct answers to stay visible.

People sick of AI have a new option for searching the web. DuckDuckGo recently rolled out an easy way to access an AI-free version of its search engine. Google has been the dominant search engine for ...

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs ...

The founders of the newly-released search site Blekko.com have a problem with the way most search engines work. "When you look at the results in Google and Bing, the results are slipping. They are ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...