Successful campaigns aren’t created on an ad hoc basis, they are thought about and planned in detail. Fiona Keating reveals the steps marketers should take when putting together a campaign strategy ...

It’s nearly February, and the pesky little ground hog and the business about his shadow will soon come and go for the season. Even though you are throwing another log on the fire as you read this ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

We’re in the thick of strategic planning season—a time of big binders, slide decks, and multi-day meetings designed to map out the future. But when the unexpected hits, how much of that work actually ...

After the usual round of strategy conversations, my client sat down to write his strategy document. It had been percolating in his head for days. Then, when he sat down, nothing happened. Strategy and ...