Hy-Vee RedMedia, Hy-Vee’s retail media arm, will begin offering sponsored product ads on Hy-Vee.com via Instacart Carrot Ads. Walmart remains the top retailer for consumers shopping for groceries in ...
Midwestern grocery chain Hy-Vee will be the launch partner for Grocery TV’s new closed-loop measurement solution for in-store retail media. Designed to tie sales data directly to campaign impressions ...
Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...
Hy-Vee RedMedia, the retail media arm of Midwestern grocer Hy-Vee, has partnered with Samsung Electronics America to deploy and manage more than 10,000 commercial video displays in stores chainwide.
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