Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

With access to the most comprehensive influencer data, brands can now make smarter, faster decisions in their marketing ...

SocialEdge, an influencer marketing startup, has rebranded itself as CreatorIQ and raised a new round of funding from Affinity Group. The company sells software tools to manage influencer marketing ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...