As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ah, the short attention span of today’s average human -- the not-so-new, yet ongoing problem ...

How essential is interactivity to enterprise streaming, and in what ways can it remain engaging and be improved? Simon Ball, Independent Digital Communications Consultant and Program Manager, Olga ...

Messages conveyed on websites may be more persuasive if theses websites are interactive, according to researchers. Messages conveyed on websites may be more persuasive if the websites are interactive, ...

The streaming business is more competitive than ever. Amid a proliferation of content and viewing devices, battling for consumer attention is tough. Keeping it is even harder. In a market where ...

The mystique surrounding the way journalists do their jobs and the way media companies operate has estranged readers and viewers from the media. It has caused precipitous credibility erosion over the ...

Dhruv Madeka, a quantitative researcher at Bloomberg, describes the open source library D3 (or D3.js), which is used to make interactive data visualizations, as “awesome.” But for many would-be fans, ...

ABSTRACT:Consumers’ perceptions about the interactivity of Web sites are a major concern for online firms. Drawing on previous literature on perceived interactivity and social presence, this study ...

Comparisons are inevitable when it comes to evaluating games, particularly when the similarities between them stand out more than most. That will certainly be true of Interactivity: The Interactive ...