At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

Recent moves by Google indicate that the search volume metric for keywords will become less available and by default, less important. In this article, you’ll find out what metrics may actually be ...

Competitive keyword analysis should play in integral part in your paid and organic search optimisation strategy. As paid search activity continues to grow, so will the number of businesses you compete ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...