Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

In hybrid and virtual environments, confusions and conflicts increasingly escalate into accusations of discrimination. While ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a ...