True marketing is not about selling, promotion, or advertising. It’s about assessing needs and using common sense. And it’s not strictly for businesses—which is why libraries should be doing it.

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

When I was charged with managing my public library’s marketing needs, I balked at first. I was a librarian, not a marketer. I had no idea where to start. I didn’t understand the size of the task. It ...

Penguin Random House has announced that they have created a unified marketing group that will deal with libraries. Company officials said that this move aimed at further strengthening its presence in ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...

The Marketing Resource Library houses a wealth of images, logos, templates and other digital assets available for use on marketing and communications projects Managed by University Marketing and ...