Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. In today's highly competitive digital landscape, optimizing ...

“How can I rank better beyond my location?” is a common local SEO question. It’s fairly easy for your local business to be highly visible in Google’s local packs and maps when searching for it while ...

How visible are your brick-and-mortar locations on local SERPs? Why do some brands only dominate Maps Packs while others surface in AI Overviews? What does “winning” in local search actually mean in ...