Yardbarker on MSN

NBA planning major overhaul of local TV rights amid declining revenue

The NBA’s next major business move may have nothing to do with free agency or trades. According to ESPN’s Brian Windhorst, ...
TV News Check on MSN

Viamedia.ai, Hearst Television partner to bring household-level addressability to local broadcast TV

The partnership, announced this morning, pairs Viamedia.ai’s Parrot Ad Decisioning System with Hearst Television’s compatible ...
Deadline.com

Scripps’ 54 Local Stations Go Dark On DirecTV Amid Retransmission Dispute

Programming on Scripps Local Media’s 54 broadcast stations across 36 Nielsen-designated market areas has been suspended beginning at 7 p.m. ET today, as the third-largest operator of ABC affiliates ...
Variety

DirecTV and Scripps Locked in Retransmission Battle, as 54 Local TV Stations Go Dark on the Service Across 36 Markets

The retransmission battle between Scripps and DirecTV has escalated, with 54 local Scripps stations in 36 Nielsen-designated markets going dark as of 7 p.m. ET on Sunday. Both sides blamed the other ...