Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, retailers are transforming their owned platforms into media channels, ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ...

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: When that happens, the reflex is to ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...