With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income on ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

“This format has been fundamental because it has also allowed us to seek new audiences. The people who watch the Shorts have a lower average age than those who watch the rest of the videos, so the ...

CPM, which measures revenue earned for every 1,000 impressions, won't apply to YouTube Shorts monetization as it does to long-form videos. YouTube Shorts uses a pool-based model where earnings ...

The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products. YouTube creators will soon be able to link Shorts to other ...

I was the Trust and Safety Policy Manager at TikTok and I'm also a dad. Here's what I recommend parents do to keep their kids safe online.