Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, ...

Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027at the latest as reading habits continue to shift to digital platforms, according to a forecast published last ...

Let’s start with the good news. What types of news stories are most likely to make a reader subscribe on a local newspaper’s website? Is it celebrity news, horoscopes, sports scores, the gardening ...

Preferred Sources are going global for English-speaking Google users. News subscriptions will appear more prominently, starting in the Gemini app. AI Mode is increasing its inline linking to sources, ...

After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and ...