An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Documented employee objectives clearly define expectations for a job, task or project. The best objectives are those that the manager and employee discuss and agree upon. In an objective planning ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...