The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

The 2023 critically acclaimed Teenage Mutant Ninja Turtles: Mutant Mayhem brought more than just a big payday to Paramount; it replanted the seeds of popularity among fans for the franchise. It ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...

Paramount is gearing up to bring the Teenage Mutant Ninja Turtles back to live-action with a new film. The project is being produced by Neal H. Moritz, known for his work on the Sonic the Hedgehog ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount is betting big on the Teenage Mutant Ninja Turtles. A new live-action film is in the works from producer Neal H. Moritz, ...

You can watch Zuffa Boxing events live on Paramount+, with both the prelims and main card available to stream in one place. The best part: Zuffa Boxing events do not require a pay-per-view purchase — ...

Paramount Pictures has officially dated two films in two of its biggest franchises, along with a big anniversary release that is right around the corner. For a long time, studios have had a hard time ...

NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.