Pepsi is rewriting its own playbook with a brand-new soda that blends classic cola flavor with a modern wellness twist. On February 17, the beverage giant announced the nationwide debut […]

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as one of the company’s popular animated polar bears, and eventually convinces the white bruin to shift his allegiance from Coke to Pepsi Zero Sugar .

In 1996, John Leonard took Pepsi's ad to redeem 7 million loyalty points for a fighter jet as an actual offer. The company laughed it off and won in court. Thirty years later, Leonard is turning those points into free flights for life,

Cherry soda is everywhere—and now you can get it in lip balm form.

Fatal Seconds” airs tonight on FOX. The documentary focuses on how the infamous Pepsi commercial accident, when his hair caught fire, impacted his life and changed its trajectory. TMZ breaks down how the incident marked the start of a decades-long struggle.

The SBJ Marketing newsletter for Feb. 19, 2026, reports on PepsiCo's Mountain Dew Baja Blast becoming the official drink of Major League Baseball as the brand seeks to court MLB's Gen Z fans, who are more multicultural and Hispanic than those of action sports or NASCAR.

Pepsi’s largest bottler outside the US, Varun Beverages, is set to expand its operations by launching a mega-production facility in Kenya. According to the company’s audited financial results for the quarter and the year ended December 31,