As you read this, the screen is probably flashing over 240 times per second, yet, as a human, you won't notice this ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

It is always fascinating, and sometimes exhausting, when a debate or spirited discussion reaches the point where opinion, ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

The advertised dietary supplements don’t work & I’m terrible about using the high-tech wrist device that allegedly helps make it go away.  Instead, I’ve learned to live with it.  The cliches about our ...

Machine perception is the capability of a computer to take in and process sensory information in a way that’s similar to how humans perceive the world. It may rely on sensors that mimic common human ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. New research suggests which generations are most—and ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...