October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

In this video, discover a Valentine's Day inspired makeup look featuring a red eyeshadow eye look that blends into softer pink tones.

After embracing the frosty hues associated with winter, Kylie Jenner unveiled a new look that has us dreaming of summer. The Kylie Cosmetics founder added a pop of color to her all-metallic look, and ...

Discover 16 soft pink makeup ideas from the rosewater palette that beautifully enhance brown skin tones, adding warmth, glow and elegance to every look. Soft pink tones have a magical way of bringing ...