At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Vereigen Media’s approach is designed for modern B2B marketing leaders and teams who value quality over volume. By combining programmatic advertising (VM Engage) with verified demand generation ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

The enhanced services extend JCDecaux’s innovative airport programmatic platform launched in 2024, enabling brands to connect with audiences throughout their journey through the company’s worldwide ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

NEW YORK , Aug. 17, 2023 /PRNewswire/ -- AdTheorent Health, a division of AdTheorent Holding Company, Inc. (ADTH) (Nasdaq: ADTH) ("AdTheorent" or "the Company"), a machine learning pioneer and ...

General Registration will open soon. You can access early registration through Season Pass ticket sales now. Email Emily Rocca at erocca@accessintel.com. The original. The world leader. This is the ...