As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from patterns and history but on deeply personal information that customers are ...

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...

JCH Digital has released a psychological authority briefing linking buyer trust to consistent presence within credible environments, explaining ...

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

The field of psychological literacy in higher education has emerged as a pivotal framework that integrates subject‐specific knowledge with broader skills essential for addressing real‐world challenges ...