Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a ...

Reddit URLs are being manipulated to include a slur in the subdomain, and those URLs are coming up in Google Search results. The Verge experienced the problem on Tuesday, reporting that while doing a ...

Google announced the launch of a new Google Search Console URL Inspection API one week ago. This change provides access to third-party applications for in bulk access to information only accessible ...

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search.

Google has started testing a feature that will display the search query in the Chrome address bar rather than the actual page's URL when performing searches on Google. This experimental feature is ...

404 errors are a normal part of web crawling, Google says, and may even amount to 40% of a site’s URLs in Search Console. Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search ...