It was Doug Watt’s first day on the job at New England Communications, circa 1997. He was assigned to work with Dan Hodgkin, an industry veteran who had been doing this work for years. Doug’s job was ...
In this extract from his new book, Redesigning Thinking, Clive Grinyer explains why design is a core business tool that is the “binding glue” in creating successful products and services I ran a team ...
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