Security that slows productivity is a burden. It won’t survive. If your model assumes people will tolerate friction ...

No matter what industry I worked in as a CMO, I always preached simplicity—to my team, to my agencies, to anyone who would sit still and listen. I always believed that simplicity was the root of all ...

There's something happening in the wellness world that feels different from the green juice cleanses and complicated ...

One of the things that never ceases to amaze me, is the lengths that some people go to overcomplicate even the simplest of tasks. I have no clue what value they see in the added complexity, or why ...

People's preference for simple explanations of any situation is connected to their desire to execute tasks efficiently, finds a new study from the University of Waterloo. People's preference for ...

Simplicity Group created an expansion plan in 2016 that has since become readily recognizable among the big players in the insurance marketing industry: Growth, scale and efficiencies. “Each of the ...

When Apple first introduced the iPhone in 2007, it didn’t have a copy-paste function. BlackBerry offered it, but Apple decided it wasn’t necessary and shipped the phone anyway and sold millions of ...