As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know. Today, marketing technology is critical to the process of ...

With the ever-expanding marketing technology landscape, it’s very easy for marketers to get overwhelmed when choosing which tools to use. In fact, there are already over 7,000 solutions, according to ...

Marketers find themselves with a wealth of options in marketing technology today. The number and the range of tools available exceeds all previous options. But with this wealth comes a related ...

With almost 2,000 tools to choose from at last count, building a marketing technology stack is a daunting task. Barb Mosher Zinck has some field-tested tips to help you on your way. The number of ...

The term “full-stack developer” has been buzzing around the Internet for years as shorthand for a coder who can build everything from the back-end server to the front-end design and controls. These ...

“A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting Sometimes, you don’t need to be a specialist – just someone ...

The truth is, very few marketers fully understand the modern marketing technology landscape. There’s no clear explanation for how it all fits together. Yet, marketing technology (MarTech for short) ...

Welcome to the new age of marketing tech—the era of distributed platforms, microservices, and modularization. The number of available solutions has grown rapidly over the past several years, and ...

Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible. A Q1 ‘17 survey by CMO Council and RedPoint Global revealed only 3% of ...