To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Strategies are actions a company's management takes to build revenues, improve productivity and increase profits. Strategy formulation involves making critical choices -- what products or services to ...

The highly competitive thermoplastic industry is constantly expanding its capacities and developing new products. Additionally, resin manufacturers periodically institute formulation changes due to ...