Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. When it comes to staying active, the biggest challenge often ...

I’ve been training clients for almost two decades now, and I’ve noticed a pattern. I can get a pretty good idea of who will stick to their workout program and who won’t, based on their answer to one ...