Older individuals who are subliminally exposed to positive stereotypes about aging showed improved physical functioning that can last for several weeks, a new study. Older individuals who are ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realized, whether runners appeared to ...

Scientists have discovered a new way to stay active while getting older: positive thinking. A belief that older people aren't 'over the hill' may help a person stay more physically fit as they age, ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...

A new study led by the Yale School of Public Health has found that physical functioning improved in older individuals who were subliminally exposed to positive stereotypes about aging. Researchers ...