A bill that would create a tax on big tech companies that provide targeted advertising has advanced out of committee, and it is now headed to the Senate floor.

The digital advertising landscape is undergoing a seismic shift. Recent legislation, such as Washington State’s My Health My Data Act (WMHMD Act), is forcing advertisers, particularly in the ...

The recent growth of the Internet and social media (and their corresponding infiltration into our daily lives) has given advertisers the ability to define target audiences with unprecedented ...

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore.

BRUSSELS (Reuters) -Elon Musk's X social media platform has been hit by complaints by nine civil society organisations to EU and French regulators over what they say is its use of users' data for ...

Oct. 4 (UPI) --The European Court of Justice ruled Friday that Meta's Facebook and other social media cannot use sexual orientation or other sensitive public data from third parties for targeted ...

Lawmakers in Arkansas have approved a privacy bill that would prohibit websites and apps from knowingly collecting personal data from users under 17 in order to serve them with behaviorally targeted ...

Add Yahoo as a preferred source to see more of our stories on Google. I hate targeted ads. Every time I go online, something’s being pitched to me like I’m Richie Rich, and the algorithm behind it ...